The problem
Small businesses miss calls, and a missed call is usually a missed job. I know owners who lose work this way every week. They can't afford a receptionist, and voicemail is where customers go to give up and call the next business on the list.
Yapper was my first SaaS. Everything before it was an iOS app, a website, or a Shopify app. I wanted to prove I could build and run a full software business: billing, telephony, dashboards, onboarding, all of it.
About
Small businesses miss calls. A missed call is usually a missed job. Forward your business number to Yapper and the AI picks up every time. It handles the routine stuff (scheduling, FAQs, basic info), transfers real emergencies to you, and emails you a summary when the call ends.
Setup is about five minutes. You paste your website URL, Yapper reads it, and figures out what your business does. No scripts to write. No training required.
Hear it
A real Yapper demo call for an electrical business. This is what a customer hears instead of voicemail: the AI answers, handles the request, and the owner gets the summary by text and email.
How it works
Paste your URL
Yapper reads your website, figures out what your business does, and configures itself. Forward your number to it and you're live.
It picks up every time
No hold music. No voicemail. The AI handles FAQs and books appointments itself. Real emergencies get transferred to your cell.
You get the summary
Email after every call: who called, what they wanted, and what Yapper did about it. Full transcripts sit in the dashboard if you want to read them.
Key decisions
Flat pricing in a per-minute market
Most competitors charge per minute or per call, which means the owner never knows what their bill will be. Yapper has two flat plans: $199 a month, or $349 for premium. A plumber shouldn't need a spreadsheet to predict their phone bill.
Make setup take five minutes, for real
You enter your website URL, Yapper reads it and figures out what your business does, you confirm, and you're set up. No URL? Type your business details in manually. No scripts to write, no AI training session. The five-minute claim is the product.
Summaries by SMS and email, not just a dashboard
After every call, the owner gets a summary with everything they need to call the person back. Small business owners live in their texts and inbox, not in another web dashboard, so Yapper goes to where they already are.
What went wrong
The biggest delay wasn't code. Twilio took almost two months to approve the toll-free number that Yapper uses to send SMS summaries. There was nothing to do but wait, keep building, and learn that shipping a real SaaS means depending on vendors and regulators who move on their own schedule.
The other honest answer: customers. Yapper is live, the product works end to end, and I still have zero paying customers. I market it every day, all organic. Building it turned out to be the easy half. Distribution is the half I'm still learning.
Results
- 5 minutes
- from landing on the site to a live AI receptionist answering your business line.
- 2 flat plans
- $199 and $349 a month, against an industry that bills per minute.
- 0 customers so far
- and I'm saying that out loud. A working product taught me that distribution is its own product, and I work on it daily.
With more resources
All of Yapper's marketing today is organic because that's what a solo budget allows. With real resources, paid acquisition comes first: Google and Meta ads aimed at the trades and service businesses that miss the most calls. The product is ready for customers; the pipeline to reach them is what money would buy.
Get it
Free for 7 days. Credit card up front, and it rolls to paid automatically if you don't cancel.