Nutrition apps all try to do everything. MyFitnessPal, Cal AI, the rest. They track every macro, every meal, every goal, and the people who only care about one number get buried in features they'll never touch.
Meanwhile fiber is having a moment. I saw someone on Twitter post a fiber tracker they'd built and thought: I could build that, but better. It started as a vanity project, a test of how fast I could ship. It turned into my biggest lesson in what happens after you ship.
Grove helps you hit your daily fiber goal with a beautiful, simple tracker. Log foods from the USDA database, watch your progress ring fill up, and build streaks that keep you consistent.
Built for anyone who wants better gut health without the complexity. Free to download, with a Grove+ subscription for those who want more.
Log your food
Search the USDA database and log what you eat. Grove tracks the fiber so you don't have to guess.
Watch your ring
Your progress ring fills up as you get closer to your daily fiber goal. Simple, visual, satisfying.
Build your streak
Hit your goal consistently and watch your streak grow. Small wins compound into lasting habits.
One number, one user, one job
Everyone else builds the multi-purpose tracker. Grove tracks fiber, period. Niching down to a single use case and a single customer profile meant the big apps' feature lists stopped mattering. Grove competes on focus, not breadth.
Treat App Store search as the marketing channel
Grove is where I learned ASO. Putting 'Fiber Counter' in the subtitle put Grove at #19 for the phrase, and I now track keywords with Rankd.dev and AppKittie to find the phrases the big apps ignore. Search traffic is the entire acquisition strategy, and it works.
Ship in two days, fix in two months
I went from idea to submitted for App Store review in under two days. That speed proved the concept, but it also shipped a UI that wasn't ready. I'd make the same trade again: real user behavior taught me more in a week than polishing in private ever would.
The vanity-project speed had a cost. The first version wasn't user friendly, and the data made it obvious: people downloaded Grove, started a trial, and cancelled within a day. That pattern is hard to look at when it's your app, and it's the most useful feedback I've ever gotten.
The last two months have been the unglamorous part: redoing the UI, fixing bugs I never noticed, stripping out bloat. It's still going. Usage shows most people open Grove at lunch, log one food, get their number, and leave. They don't care about streaks or analytics. So the redesign is built around that one-off logger, not the power user I imagined.
Grove is free to download on the App Store, with Grove+ as the paid tier. Track your fiber, build your streaks.